Mark your calendars for #GivingTuesday on December 1, 2020. Giving Tuesday is a global day of giving driven and powered by social media on the Tuesday following Thanksgiving, Black Friday, and Cyber Monday. If you haven’t already, start sharing your #GivingTuesday plans now to expand your reach to advocates, committed supporters, dedicated sponsors, and previous donors.
With so many large and small charity organizations engaging in fundraising on this giving day, it is important to have a plan. Use these tips and resources to make your Giving Tuesday social media campaign stand out!
Be Clear About Your Mission
Give your audience a reason why they should take the desired action. Educate your audience on exactly who your organization serves, what their dollars will help do, why your mission is important, and how your nonprofit is making a difference. Share personal stories and experiences from nonprofit contributors, like founders or board members, volunteers, or those who have been directly affected by your nonprofit – these stories will help potential donors understand the impact of donations.
Include Donation Instructions in Every Post
Convenience is vital for any nonprofit or fundraising call-to-action. Make it as easy as possible with precise instructions in your social media images and captions by making it clear how your donors can give.
For example:
1. Donate on our website (link in bio)
2. Donate through text (add phone number or code)
Pro Tip: Set up your fundraising campaign for free with Givebox
Pin Your GivingTuesday Post to the Top of Your Feeds
Pin your GivingTuesday announcement(s) to the top of your nonprofit page on Facebook, LinkedIn, and Twitter. After you share your GivingTuesday post, go to the post on your page’s timeline, click in the top right of the post, and select “Pin to Top of Page.” It’s not possible to pin posts on Instagram, but you can create a story highlight so your supporters can keep track of your updates and announcements.
Research & Use Hashtags Related to Your Mission
Use hashtags for every social media post such as #GivingTuesday and #GivingTuesday2020, along with hashtags relevant to your nonprofit’s cause and mission. Avoid focusing on broad hashtags, such as #nonprofit or #donate, as you may come up short with your reach. Consider using hashtags relevant to your community and location.
Ask Supporters to Share
Provide enticing call-to-action phrases directing your supporters to share your post or create an organic post about your organization. You can use phrasing such as “Share now to make a larger impact.” A compelling call-to-action should be a short phrase; most are no longer than five to seven words!
Giving Tuesday is right around the corner, and we want your nonprofit to be successful! For more tips on creating a successful Giving Tuesday campaign, visit our blog ” 6 Tips to Make Your #GivingTuesday Campaign a Success “.
